Bundle Launch Playbook: From Setup to Revenue

You've configured your bundle in Mantle—now what? This playbook walks you through the full launch strategy: how to promote your bundle, where to place it, what to say, and how to measure success.

Prerequisites: This guide assumes you've already created your bundle in Mantle. If you haven't, start there first. For strategic considerations on which apps to bundle, see our Strategic Bundling guide.

The Launch Timeline

A successful bundle launch isn't a single announcement—it's a coordinated campaign. Here's a proven 4-week timeline:

Week 1-2: Setup & Preparation

• Configure bundle in Mantle — Set your discount percentage, select apps, and test that discounts apply correctly

• Design promotional assets — Create banners, email templates, and app listing copy

• Segment eligible customers — Identify customers using one app who would benefit from the other

Week 2: Soft Launch

• Enable in-app banners — Start with subtle promotion to existing users

• Test the customer flow — Verify the bundle discount applies to subscriptions

• Monitor early adoption — Track click-through rates and conversions

Week 3: Email Campaign

• Launch announcement email — Send to all eligible customers

• Set up reminder flow — Follow-up for those who didn't click through

• Test different messaging — Try different subject lines and CTAs across sends

Week 4+: Optimize & Scale

• Analyze conversion data — Which segments convert best?

• Refine targeting — Focus on high-intent segments

• Expand to new customers — Promote bundles at signup

In-App Promotion Strategies

The most effective bundle promotion happens where customers already are—inside your apps. Here are four banner styles that work:

1. Hero Banner (Dashboard/Settings)

Best for: App dashboards, settings pages, or anywhere with visual space

The gradient hero banner makes a bold statement. Use it for:

• First-time visitors to your app

• Dashboard pages where users spend time

• Settings or account pages

Key elements:

• Strong headline ("Save 20% with Our App Bundle")

• Brief value prop

• Clear CTA button

2. Savings-Focused Banner

Best for: Billing pages, plan selection screens

Lead with the discount when users are already thinking about money:

• Show the percentage prominently

• Include specific dollar savings

• Perfect for upgrade flows

3. Compact Inline Notice

Best for: Feature pages, sidebars, contextual placement

When you want to mention the bundle without dominating the page:

• Subtle but noticeable

• Works inline with other content

• "Learn more" link for interested users

4. Multi-App Bundle Display

Best for: Landing pages, onboarding flows

When promoting a suite of 3+ apps:

• Show all app icons together

• Emphasize the "complete solution" angle

• Calculate total savings

Where to Place Banners

High-Impact Placements

Timing Matters

Don't show bundle banners to everyone all the time. Target based on:

• Usage signals: Show after they've used your app 3+ times

• Time on plan: Wait until they've been subscribed for 2+ weeks

• Feature usage: Trigger when they use a feature that would work better with the bundled app

• Billing events: Show before renewal when they're thinking about value

Email Campaign Templates

Email remains one of the most effective channels for bundle promotion. Here's a template that converts:

Email Anatomy

1. Subject Line: Lead with savings or exclusivity

   • "Save 20% when you bundle your apps"

   • "You're eligible for our App Bundle discount"

   • "Inventory Pro + Order Manager = 20% off"

2. Hero Section: Clear headline and brief context

   • Personalize: "As an Inventory Pro customer..."

   • Specific benefit: "Save $240/year"

3. Bundle Visual: Show the apps together

   • App icons side by side

   • Original vs. discounted price

   • Total savings highlighted

4. Benefits List: Why it's better together

   • Sync features between apps

   • Unified dashboard

   • Priority support

5. CTA: Single, clear action

   • "Activate My Bundle Discount"

   • "Get the Bundle"

   • "Start Saving Today"

Email Sequence

Don't send just one email. Build a sequence:

Using Mantle Flows for Email

Set up automated bundle emails in Mantle Flows. Use a segment to target customers who are subscribed to one app, then:

1. Trigger: Customer enters segment (single-app subscribers)

2. Action: Send bundle announcement email

3. Wait: 4 days

4. Condition: Hasn't clicked the email link

5. Action: Send reminder email

App Store Listing Optimization

Your Shopify App Store listing is another touchpoint. You can't add custom banners to the listing, but you can mention your bundle in two ways:

Option 1: Add to Your Description

Include a bundle callout in your app description:

"🎁 Bundle & Save: Already using Order Manager? Get 20% off both apps when you subscribe to the bundle. Our apps are designed to work together—sync inventory automatically when orders come in."

Option 2: Add a Screenshot

Create a dedicated screenshot showing your bundle offer:

• Show both app icons together

• Highlight the discount percentage

• Include the bundled price

• Add a clear call-to-action

This screenshot can be included in your listing's screenshot carousel.

Other Places to Mention Bundles

• FAQ Section: "Do you offer discounts for multiple apps?"

• Demo Video: Mention the bundle at the end

• Cross-link: Link to your other apps in the description

Common Mistakes to Avoid

❌ Promoting Too Early

Don't show bundle offers to brand new users. Wait until they've experienced value from their first app.

❌ Discount Too Deep

A 50% bundle discount sounds great but may devalue your apps. 15-25% is the sweet spot.

❌ No Urgency

"Save 20% forever" is less compelling than "Save 20% this month." Consider time-limited launch offers.

❌ Ignoring Non-Converters

Someone who clicked but didn't convert is interested. Follow up with targeted content.

❌ One-Size-Fits-All Messaging

Different customer segments respond to different pitches. Test and personalize.

Quick Start Checklist

Ready to launch? Here's your checklist:

• Bundle configured in Mantle with correct discount

• In-app banners designed and placed

• Email campaign written and scheduled

• Flows set up for automated outreach

• App listing updated with bundle mention

• Team aligned on launch date and sequence

Related Resources

• Bundle discounts — How to configure bundles in Mantle

• Strategic Bundling — Deciding which apps to bundle

• Creating your first flow — Set up automated bundle campaigns

• Email variables guide — Personalize your bundle emails